Content Creation: Your 2023 GUIDE to SOCIAL MEDIA

What is meant by content creation?

Content creation is the process of creating and publishing original content, such as blog posts, videos, podcasts, and social media posts, with the aim of engaging and informing an audience. Digital marketing professionals use content creation to promote brands, products, and services. Additionally, content creation requires planning, research, and the ability to communicate effectively in order to create content that resonates with the target audience. It can also involve optimizing content for search engines and promoting it through various channels to reach a wider audience.

Do your research and have a creative brainstorming session

What are some examples of content creation ideas?

Lifestyle Creator example 1:

• A lifestyle creator creates a YouTube video about their morning routine. The video includes footage of the creator waking up, getting dressed, making breakfast, and getting ready for the day. The creator provides tips and recommendations for products they use and talks about their daily routine and how they stay organized. The video is edited and includes music and graphics to make it visually appealing. The creator promotes the video on their social media channels and engages with their audience by responding to comments and answering questions. The video helps to give the creator’s audience a glimpse into their life and offers practical tips for creating a morning routine.

Lifestyle Creator example 2:

• A lifestyle creator creates a vlog (video blog) series on their YouTube channel about their travels. Each vlog includes footage of the creator exploring a new destination, trying local foods, and participating in activities. Furthermore, the creator provides insight and tips on the destination, such as where to stay and what to do. The vlogs are edited and include music and graphics to make them visually appealing. The creator promotes the vlog series on their social media channels and engages with their audience by responding to comments and answering questions. The vlog series helps to give the creator’s audience a glimpse into their travels and offers inspiration and ideas for future trips.

How to build your content library

Determine your target audience:

• By understanding your target audience, you can create content that caters to their interests and effectively appeals to them.

Set your content goals:

• What do you want to achieve with your content? Do you want to educate your audience, entertain them, or inspire them? Having clear goals will help guide your content creation process.

Plan your content:

• Make a calendar or schedule for your content and plan out what you will create and when. This can help you stay organized and ensure that you are consistently putting out new content. You can ideally use a content creation Notion template to help you plan more efficiently.

Create a variety of content:

• Don’t just stick to one type of content. Experiment with different formats such as blog posts, videos, podcasts, infographics, and more to keep your audience engaged and coming back for more.

Repurpose and recycle your content:

• Don’t be afraid to reuse or repurpose old content. You can update old blog posts, turn them into videos, or create social media posts based on the information. This can save you time and help you make the most of your existing content.

Collaborate with others:

• Partnering with other creators or industry experts can help you create new and fresh content, and also expose your brand to a new audience.

Stay up to date:

• Keep an eye on industry trends and news so you can create timely and relevant content. This will help you stay on top of your game and ensure that your content library stays fresh and relevant.

Pillar-based marketing: The most effective content creation plan

Pillar-based marketing is a content creation strategy that involves creating a set of “pillar” pieces of content that serve as the foundation for all of your other content. These pillar pieces are typically in-depth and comprehensive and cover a broad range of topics within your industry or niche. They are designed to be evergreen, meaning they remain relevant and useful over time.

What’s the difference between building a content library and pillar-based marketing?

Building a content library and using a pillar-based marketing strategy are similar in that they both involve creating a variety of high-quality content to engage and inform your audience. However, there are some key differences between the two approaches:

• A content library is essentially a collection of all the content that you have created and published, regardless of the format or topic. A pillar-based marketing strategy, on the other hand, involves creating a specific set of comprehensive, evergreen content that serves as the foundation for all of your other content.
• A content library can include a wide range of content types, such as blog posts, videos, podcasts, infographics, and more. A pillar-based marketing strategy is focused specifically on creating in-depth, comprehensive content that covers a broad range of topics within your industry or niche.
• The goal of building a content library is to have a collection of high-quality content that you can draw upon to consistently engage and inform your audience. The goal of a pillar-based marketing strategy is to establish yourself as a thought leader in your industry by creating comprehensive, evergreen content that serves as the foundation for all of your other content.

What’s the purpose of content creation in marketing?

The purpose of content creation in marketing is to produce and publish high-quality, valuable content that helps to promote a brand, product, or service and engage and inform a target audience. Content creation is an important aspect of digital marketing because it allows companies to effectively communicate with their customers and prospects, and provide them with information that is relevant and helpful.

• Educating and informing customers about products or services
• Building brand awareness and credibility
• Establishing the company as a thought leader in its industry
• Driving traffic and leads to the company’s website
• Engaging with customers and building relationships
• Improving search engine rankings and visibility